Have you heard of ChatGPT? It’s a super smart AI chat bot that helped me write this product description for an imaginary cat-shaped bath bomb:
AI is growing every year and ChatGPT is the latest breakthroughs. Because it's here to stay, Etsy sellers like you and me should take advantage of this opportunity and use it to grow our Etsy shops.
In this article, you’ll see how you can use this revolutionary tool to speed up your workflow by automating tasks like writing listing description and customer messages.
What Is ChatGPT
ChatGPT is language model chatbot developed by OpenAI. It’s capable of surprisingly human-like conversations. It’s also capable of answering complex questions and requests. It’s much more powerful than previous AI tools.
One of the features of ChatGPT is that it remembers what you said earlier in the conversation. That means it allows you to modify or build on top of previous answers. We will go through examples of this later in this guide.
How Much Is It To Use ChatGPT
ChatGPT has two plans: A free plan, and ChatGPT Plus, which is $20/month. Plus has the following benefits:
- Access to ChatGPT even during peak times (Free plan has occasional downtime)
- Faster response times
- Priority access to new features and improvements (The more advanced model: GPT4, is only available to Plus users at the time of writing)
You can register here to use ChatGPT, but there are times that they stopped accepting new users because of the high demand.
How Can ChatGPT Help Your Etsy Business
Being a powerful chatbot with a huge set of data from the internet, there are many ways ChatGPT can help you with different Etsy shop tasks. In general, you’ll get the best results if you give it a detailed prompt, and further modify the answer with follow-up prompts.
After testing it extensively, here are some aspects that I find it particularly good at:
- Idea generation and brainstorming
- Speed up monotonous tasks
- Link your fragmented ideas together to become coherent text
Let’s get into some use cases of how ChatGPT can help your Etsy shop:
Write Product Description For Etsy Listings
I sell (describe your product) on Etsy. Can you write a product description for me?
One of the ways you can use ChatGPT is to write your Etsy listing description. In general, it follows good copywriting best practices:
- Uses ‘you’ to address customers directly
- Focuses on the benefits of the products
The first product description it generates could be a bit generic as it addresses multiple potential products. In your follow-up prompt, you can ask it to write for a specific product. Make sure to give it more details about the product like its style, colour, flavour, size, etc. ChatGPT will adjust the product description accordingly to fit your product using a similar structure to the first answer.
Some follow-up prompt ideas include:
- My product is targeted towards (your target customer group). Can you rewrite the product description to reflect that?
- Can you add a list of benefits of (your product)?
- Can you make the paragraphs shorter?
Example:
Reply To Customer Messages
Prompt:
Write a reply for this customer question about (describe the product): “(message from customer)” The answer should be: (your stance, decision in point form).
ChatGPT can also be a capable customer service assistant. It can help you reply to your customer enquiries when using the right prompts.
If you want the best results, I recommend giving it some key points to work with. If not, it’s possible that ChatGPT would generate an answer that contradicts your intended decision.
You can further modify the response with follow-up prompts like:
- “Add (information) in your answer”
- “Add at the end (the action you want the customer to take)”
- “(Detail in the answer) is not correct. Change it to (correct information)”
Example:
Generate List Of Potential Questions
Prompt:
I sell (describe your product). List 20 potential questions that my customers on Etsy would ask me.
This is a good way to anticipate some general questions that your customers may ask you. You can use these questions to set up the Etsy message saved replies. This way you can speed up the day-to-day process of running your Etsy shop. You can even ask ChatGPT to answer specific questions with follow up prompts.
Example:
Brainstorm Etsy Listing Tags
Prompt:
I sell (describe the product) on Etsy. Can you give me a list of listing tags?
In my experience, usually the tags generated are quite generic and overly competitive. But it could serve as a good starting point for brainstorming long-tail keywords that you may have missed.
If you’d like more tailored answer, you can try “Here are some extra information about my product: (more description about your product like style, colour, material, etc). Can you give me more specific Etsy listing tags?”
Example:
Write Instagram Post Captions
Prompt:
Give me Instagram post and reel ideas for my Etsy shop selling (describe your products)
ChatGPT is also capable of generating Instagram post and reel ideas. It can give you some general directions to follow when creating your social media marketing content.
After using the above prompt, you should get a few post and reel ideas. You can then ask it to elaborate on a particular idea that you like by typing “Can you give me a detailed instruction for point x?”
Another useful follow-up prompt would be “Can you write a fun post caption for idea x?”. You can also ask it to generate relevant hashtags for the caption.
Example:
Best ChatGPT Prompts For Your Etsy Shop
Other than the use cases above, I've also experimented using ChatGPT for other aspects for your Etsy business:
- Craft an about section to build your brand
- Write engaging emails for your email list
- Creative new product ideas
- Innovative ways to market your products
- Create brand identity
- Craft your Etsy shop announcement
- Plan your social media promotions
- Handle unhappy customers and negative reviews
I’ve put together a comprehensive and constantly updated course on ChatGPT - Supercharge Your Etsy Shop With ChatGPT.
This course is exclusive to members of Etsy Mastery Academy.
